If you're a shopping fanatic like myself, you know this weekend marks the start of the holiday shopping season. And while you're probably familiar with the shopping frenzy induced by Black Friday,
Small Business Saturday gives customers a different take on the retail experience.
On November 30, people across the country will pledge to shop local for the holidays and make their purchases at small businesses instead of heading to the mall or big box stores. American Express believes that when we shop small, the impacts are huge - the money stays within our local economy by way of retail sales tax, which in turn funds city services like public safety, parks and recreation, etc. It's a win-win for everyone. And that's the sole reason American Express started the Small Business Saturday initiative back in 2010. It wasn't until 2011 that the U.S. Senate officially recognized the holiday, but since then the estimated consumer spending amount on that day has grown to $5.5 billion!
Old Town Cape is home to more than 50 locally owned retail shops that all have their own unique identity. So whether you are looking for a vintage gift, a new pair of shoes, dazzling jewelry or even a toy for your four-legged furry friend, it can be found in downtown Cape. Many of the stores are having in-store specials (a list can be found
here), so I challenge you to visit these small businesses to get some of your holiday shopping done - I know I will be!
As an extra, Old Town Cape is giving shoppers a special treat this holiday season. The first ten people to comment on this post and mention what downtown small business they will be shopping at on November 30 will receive a free Small Business Saturday reusable shopping bag.
Happy Holidays and Happy Shopping!