"I would do anything for lunch, but I won't do that" - Meet Loaf

Meet Burrito-Ville: A restaurant that sits on Broadway in Cape Girardeau at a location that's practically a gateway to downtown. The Meet Loaf quote, just one of many tag lines of unique prose that have appeared on the establishment's very visible and now infamous sign. It's an advertising gimmick of sorts that has become the eatery's trademark known for quirky, comical, and borderline satirical announcements and puns.

Without flashing lights or grand size, the simple white sign with manually positioned black letters has supplied sufficient allure with witty humor to make thousands of drivers "stop in the name of lunch."

Indeed I've personally busted out laughing, honestly almost rear-ended the delivery truck in front of me, and pulled over to post my reaction to one of the latest sign slogans on Facebook. I am not alone "Want to say thank you to Burrito-Ville and their awesome sign today," wrote Cari Williams on her Facebook page. She said that it made her drive to work worth it.

"I'm definitely aware of the popularity and social media has helped us," said owner, Justin Denton. "The signs are not me," said Denton. "Now a days it's manager Kris Baronovic. I don't know what inspires him. The twerkin' sign is one of my favorites." Like all brilliant writers, Denton and others are left to assume part of Baronovic's brain is simply wired with a genius like recipe for creating signs that bring a burrito-sized magnetism.

Denton says of course ultimately it's about the food. Burritos, staple Mexican concoctions and numerous other B-Ville taste bud tantalizing chow is the main ingredient that keeps patrons coming back for another big spicy mouth full. The sign may win friends - but you're belly can't read. It's the craving that is the kicker.

"I think we've made it this far because of good, fresh food, friendly employees, a clean atmosphere, and value," said Denton. "And then maybe none of the above. Maybe it's just good ol' luck?: Either way our own cynical, eclectic, and free spirited spice day Mexicana almost with in sight of the Mississippi River is thriving and even renovating.

The recent face lift started in July of this year. There's new told throughout, a new counter, new menus, and Denton said that he is considering outdoor seating. For now, when Mother Nature makes it hard to get out of the car, there's always the drive thru. That's a little gift from the old business, a Dairy Queen franchise that many current Southeast Missouri State University students and Cape Girardeau newbies probably don't recall.

No doubt, the location is the well known home of B-Ville now. So on your way to Old Town Cape as your drive on by, they triple dog dare you to try and not read their sign. "Jalapeno only knows what will be next."